Tangle Teezer X Puma

Utilising POPSUGAR’s trend-predictive tool, TrendRank, we placed Tangle Teezer X Puma collaboration at the heart of fitness and hair trends in an experiential event, bringing brand love and a creating a halo of launch promotion. Through the authoritative voice of Popsugar’s editors, create desire and FOMO amongst the target audience, inspiring to add the Tangle Teezer X Puma range to there own gym bag. Drive consideration and ROI through tailored media distribution and Popsugar’s shoppable technology