Ford Motorsport

To put Ford at the forefront of the audience’s mind for innovation and expertise in motorsport, we created an ‘Ask The Expert’ style video series, allowing Seeker viewers to understand how the technology used in the motorsport industry is translated across the portfolio of Ford cars.

We posted the custom video series organically on Seeker’s handles to create a thumb-stopping social moment and inspire viewers to learn more. All of the social video posts included an adrenaline-inducing racing hook shot as well as exciting social call outs that appealed to motorsports fans and created curiosity among viewers.